21-year-old Sheridan is a cool chick. She always look like choosing her clothes for any occasion is an effortless process. Basically a home grown Canberra girl, we love her casual laid-back-style, its like a California girl attitude right here in the National Capital. Sheridan has recently started a clothing line – Imogen Daisy Vintage, and we can’t wait to see where she takes it in the future.
Are there any style icons that inspire you?
Jessica Hart has got gypsy-rocker down and she has the best collection of old band t-shirts that I love. Edie Sedgwick has that little-girl-lost, eclectic-junkie look. She is to me the original IT girl- so fragile and damaged but so confident through her only creative outlet that wasn’t diminished by Andy Warhol. She was naturally an artist and her style shows that. Frida Kahlo’s self portraits make me happy. They possess a feeling created by the colours used and her expression. They are simple pictures that tell stories and there is a beautiful art to that. Just like fashion can show a lot about someone.
Do you also find inspiration in other areas such as music or art?
I get a lot of inspiration for styling through music and poetry- the words accompanied by a melody paint a picture in my head; especially if they are about someone I can relate to and I can imagine a scene they would be in and what they would be expressing through what they wear.
Do you have any favourite designers or stores? Which ones and why?
I never shop at designer stores but there are a few chain stores that I can’t walk past like Sportsgirl and American Apparel.
Why did you decide to start Imogen Daisy Vintage?
I had an ever growing section of my wardrobe with vintage pieces that I had fallen in love with but never wore. A friend of mine always wanted to use them for a photo shoot so it sort of all fell into place. I now love the creative process of finding items that ‘imogen daisy’ would wear, putting them in a photographic scene that I hope inspires. It is a creative outlet for me that I am happy for others to see and get involved with.
Wedges or stilettos?
Wedges… or cons or vans.
Gold or silver ?
Silver with turquoise.
Earrings or necklaces?
Necklaces. I always wear my hair out and there is a whole lot of it so there is no point in wearing earrings. However I actually miss hoops being socially acceptable and instead I feel that I will be called Shaniqua if I wear mine. Actually, I’m going to take that risk.
Is there a way to be fashionable without a whole lot of cash? Do you have any tips for this, any stores where you always find steals?
I never spend more that about eighty dollars on one item. There are pieces in my wardrobe that are typically me and quite rare and I find that if I pair that with something generic and cheap but very in then it always looks ‘fashionable’. I think thats what Cotton On was invented for. Generic stuff will be out of style next season so there is no point spending too much on it, but if you ever find a piece that has your name all over it then it is timeless on you. I always find bargains at op shops obviously. The smaller ones are usually better too for some reason and you don’t get frustrated while searching. Fash’n’Treasure in Canberra is a great place to find cheap and unique things. Sportsgirl sales are the best and I always find bargains there.
Fav music at the moment?
Laura Marling and Lana Del Rey feel like my kindred spirits at the moment. My brother lent me an album by The Vines that is fun to drive to. As always the Kooks, Ben Harper and Red Hot chilli Peppers are making me smile. But I always fall asleep to No Surprises by RadioHead.
What’s one thing you think everyone should know about you?
I’m completely happy just after doing creative things. I’m completely unhappy when people don’t like my card tricks.
Fashion for the enviro conscious
It is hard sometimes to be a fashionista who cares about the world. And I get it, I get it. No one wants to be the worst dressed at the next Greenpeace meeting. But don’t fret, because the truth is you can be both eco-conscious and fabulous.
My tips will not only keep you beautifully clad, but they are good for the earth and your pocketbook all at once. So here we go. Without further ado, I give you, the top 9 clothing items to buy used:
Wait, what? Used clothes are gross!! You really are a dirty hippie!
No, they’re really not gross. Just stick them in the washing machine.
Listen, do you want an eco-conscious and cost-effective wardrobe?
Then get over it. Okay, once again, the top 9 clothing items to buy used:
9) Accessories. Ever stared at a belt, and thought, that belt is great, but $50 for a belt is way too much. Or, maybe it was a scarf that you had your eye on. Well luckily, you don’t have to spend $50 on a belt. Instead, head to the salvos store and pick up a cool belt or scarf for under $10! If you are looking to dip your toe into the used-clothing water, this is a good one because there’s really no “ick” factor with used belts!
8) Jackets and coats. Again, there’s not much of an ick factor with coats. Plus they’re really, really expensive in the store.
7) Vintage Tees. Here’s a crazy thought. Instead of buying a tee-shirt that “looks vintage” at General Pants, why not head to an OP shop and buy the real thing. Plus, vintage tees give you way more street cred.
6) Dresses for special occasions. You know how you buy a dress for a wedding, and you think, “Oh, I’ll wear it to these five events!” But then, after the wedding, you kind of don’t feel like wearing it to something else, because everyone’s already seen you in that dress. I get it. I mean we don’t expect Nicole Kidman to buy one gown for the Golden Globes and then wear it to the Oscars, so why should you wear the same dress to two weddings? So instead of wearing the same dress everywhere, buy a dress used. Chances are it’s only been worn once or twice. Then wear it to your special occasion, and turn around and sell the dress to someone else. Then go buy another used dress for your next special occasion. Voila! Now you too, can never be seen twice in the same fancy dress.
5) Designer jeans. This is a tip I learned from one of my amazing friends. Go to a store that has a massive mid to high end jean range. Try out every single pair of nice jeans- Lees, Diesel, Nobody’s etc. Write down all the info of the jeans you like: size, brand, line, etc. Then stalk Ebay. Within a couple months, one of the jeans you like will eventually show up and instead of costing $180, they’ll probably cost about $50. Or you can just cruise the OP shop every so often. Because frankly? I’ve been to 2nd stores everywhere from Canberra to the Gold Coast, and every single one had a decent selection of jeans, many of them designer label.
4) Hats. You know how you’re always saying, “Maybe I’m a hat person?” and then you buy a hat, and then you realise that you have no opportunity to wear a hat? Yeah. I mean you should really stop trying with the hats, but if you can’t, at least buy a used hat. Then when you realise you don’t have a reason to wear the hat, at least you can sell it back for about what you paid.
3) Suits. Especially if you’re just buying a suit for an interview, and you don’t plan to wear the suit every day to work. Don’t waste a ton of money on something that will last an hour.
2) Maternity wear. I know, I know, all the stars are wearing Prada Maternity. But seriously? In a few months, these clothes won’t fit you anymore. Buy ‘em used, and then you can sell ‘em back!
1) Wedding dress. She only wore it once. You’re only wearing it once. No one will ever know. But i am a guy so i am yet to “get” the wedding dress craze.
And that is it! Now you can save the earth without looking like a fashion victim. Notice that used underwear is not on the list. That is because I may be a dirty hippie, but even I know that used La Perla is a fashion faux pas.
Oh, one last piece of advice. Alter, alter, alter. You think all those Hollywood stars just naturally look good in off-the-rack clothing? No, they don’t. So if you love a piece of clothing, but it doesn’t fit you quite right, take it to a tailor, and have them alter it to fit your body. Trust me. You will thank the dirty hippie later. (If you are planning to re-sell the item, you want to be a little more careful about this.)
And that’s it. Good luck, fashion mavens! Good luck, and good (used) shopping!